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Month: October 2008

Opportunistic Marketing and Your Health

In my last post I said: So, how can you, as a patient, know when you’ve been given a poor reasonfor treatment? This is unfortunately not easy. There is so much mis-informationand opportunistic marketing out there that it’s often hard to know who tobelieve. I have just finished reading a book by Michael Shermer titled “The Mind of the Market.” It was an excellent read and I’d recommend it to anybody interested in human behaviour or even the economy (a hot topic!). This post is to expand on what is… Read more Opportunistic Marketing and Your Health